This is the standard sized coffee measure scoop used in all the Specialty Coffee Association (SCA) cupping seminars. It's useful for cupping or home brewing, and while it is a little bit larger than others, the size guarantees adequate strength: one level scoop approximates 10 to 11g coffee of medium roast whole bean coffee (dark roast take up more space and a scoop of dark roast might weigh less, as little as 8 to 9 grams). A heaping scoop of whole bean coffee will weigh about 12g. A level scoop of ground coffee will measure out to about 9 grams. A heaping scoop of ground coffee will be about 10 grams.
The SCA recommends that you use 10g of coffee per 6oz of water (6oz is considered a "cup") so measure about 1 scoop of whole bean coffee per "cup".
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To achieve ultimate ratio accuracy, you should weigh both your coffee and water while brewing. If you don't want to deal with a scale just to make a cup of coffee and you don't mind giving/taking a gram here and there, then this simple little scoop prove to be a very valuable tool in your coffee cabinet.