I have had the opportunity to cup our Hacienda Esmeralda Gesha vac pack lots (#2, #10) from last year against the new crop, and was surprised at the quality of the ’08 coffees. I took the most expensive coffee from the ’09 auction home for the weekend, and brewing it every which way, I made coffee I thought was “nice” but nothing that really popped out, nothing I would pay $117 a pound for! It made me think about what I really would pay for a very special coffee, and during the long Memorial Day weekend I came up with a figure, $45 per pound, as a reasonable amount for really top notch, award winning coffee. At that rate, each cup is about $2, which seems like a fair price. And if I roasted a batch that really “nailed it on the head” and another that was a shade too dark, or too light, I wouldn’t be all broken up about it. So I decided, given the fact we have a few expensive coffees in vacuum pack that are not selling in this down economy, why not have a $45/Lb. sale? We are offering our formerly $125 Panama Esmeralda Gesha Lot 2 for $45/Lb (without the pound of Lot 10 we were previously pairing it with), and we also have the $92 Guatemala Cup of Excellence #1, El Injerto Pacamara, a blistering-good coffee, at $45 per Lb. We are also reducing the price on Panama Esmeralda Gesha Lot 10 to $13/Lb in anticipation of the ’09 lot we bought, which will sell for around $35 per Lb when it arrives. We bought only about 300 pounds of Esmeralda in the auction this year. We have cupped all of these vacuum pack coffees and they are fresh as they day they came in!
Daily Archive for May 27th, 2009
More arrivals to post to the list, two South Americans and a surprisingly drinkable robusta: Brazil Cachoeira Yellow Canario Bourbon, a complex cup with a velvety feel and malted/cocoa at lighter roasts. Again, our recommendation is to keep this somewhat atypical Brazil light in roast. Next up, the fruits of our continuing Colombian Microlot project: Colombia "Platos Fuertes de Huila" MicroLot Mix, a blend of smaller micro-lots from Huila, light and effervescent with apricot tastes. And lastly, an interesting and relatively clean Robusta for your espresso blends: India Robusta – Jeelan Estate Nirali. And you can see new coffees listed on the weblog over in the right column, and subscribe to new coffee announcements via RSS.