Hawaii... what a nice place. They grow nuts, fruit, and coffee. The coffee is expensive. It is mild (sometimes too mild). It can be terrible and flat, or it can be wonderful! The best coffees cost a lot and the worst cost way too much. So the goal with Hawaiians is to quit thinking that all Hawaiian coffee is good, and to realize that only a handful of coffees deserve the high price in terms of cup quality (you can easily argue that all deserve a high price in terms of the care and labor expended in producing them). And frankly, you must pay quite a bit for the truly great small-farm Kona.