Natural coffee sounds good, right? Who wants un-natural coffee? Of course, by “natural” we are talking about dry processed coffees, as opposed to wet processed or washed coffee. I'll be honest; over time I have begun to shy away from fruity naturals quite severely. The questions I ask when cupping them are: is the cup sweet? Is it a clean or a dirty fruit flavor? and will it last? (I mean will the fruit notes fade in a couple months and the cup just taste earthy and dull?) If the latter is true, then I am not doing anyone a favor by offering a coffee like that.