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Degu Aseffa and Geoffrey Wetherell

Degu Aseffa and Geoffrey Wetherell

Ambassa was started in 1973 by Geoffrey and Degu. The government nationalized many industries the next year (1974) but coffee was never truly brought under goverment control. However, new regulations made business difficult and eventually Ambassa had little coffee to sell. After the defeat of the socialists in 1991, they restarted AMB, and built it back up.